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B2B Lead Generation Tools You Need to Know

Emilio Garcia

As lead generation encompasses different marketing tactics, there is a wide range of tools that will help guide your audience through the sales funnel effectively while delivering detailed and correctly targeted content. Here are some of the best B2B lead generation tools to attract high-quality prospects.

1. TwentyThree

TwentyThree is a video marketing platform with multiple advantages. It allows you to embed videos and host on-demand or live webinars on your website with a viewing experience on 4K HD. This tool integrates some exciting features for lead generation, such as:

  • Real-time viewer data tracking.
  • Video content analytics from different channels (i.e., Facebook, Twitter, and YouTube).
  • Customizable landing pages and video hubs.
  • Feature videos in your email marketing campaigns.
  • Sync prospects information with HubSpot.

2. OptinMonster

With this powerful tool, you can create amazing and compelling offers on a dashboard. You can drag and drop multiple elements, like a countdown timer, email subscription forms, photographs, and your personalized content to attract more customers.

The OptinMonster system integrates full automation by setting up your campaigns according to selected visitors’ parameters, such as time spent on your website or most visited pages, useful to deliver the right offer to the perfect audience at the right time.

3. Sumo

If you want to drive traffic to your site and grow conversions through an email marketing strategy, then you need to integrate Sumo to your B2B campaign. It lets you build a constant growing email list to keep in touch with your high-quality leads.

4. Instapage

As landing pages are essential to provide summarized and attractive content to each lead, you can design high-converting landing pages with Instapage. This tool is perfect for customizing elements such as text, pictures, written content, and email subscription forms.

You won’t need to hire a developer as Instapage intuitive drag & drop workspace will let you create these sites in full detail. Also, it connects with Google Analytics and ad platforms like Google and Facebook Ads for better tracking variations to get the best out of your marketing campaign.

5. SlideShare

An excellent converting tool. SlideShare is the right media to create robust visual presentations that you might include in your corporate blog, primary website, or landing pages.

Even nowadays, where videos are the top engaging content, some of your leads are still looking for this type of content. You can sign up as a company to create attractive presentations for each one of your buyer personas.

6. Canva

Looking for a graphic design platform to create appealing visuals? Canva is a tool that lets you easily design a variety of different visual content by using pre-sized templates or customized formats.

Its colorful, professional layouts include infographics, ebooks, social media posts and covers, storyboards, logos, newsletters, blog graphics, and more.

7. HubSpot Marketing Hub

HubSpot Marketing Hub will take your inbound marketing strategy to the highest level. Thanks to its all-in-one system, you can manage each step of the funnel process to increase your online traffic and generate more conversions. Some of its most relevant aspects are:

  • Optimization of websites, landing pages, and blog articles.
  • Social media management in one place, from publishing and scheduling to editing content on Facebook, Instagram, LinkedIn, and Twitter.
  • Advanced automated workflows.
  • Customizable email marketing strategies.
  • Contact management through HubSpot CRM.

Though it offers a basic free plan, you will probably need to upgrade it by choosing between three different plans depending on your business needs: Starter, Pro, and Enterprise.

8. HubSpot CRM

With HubSpot CRM, you can map your B2B lead strategy from A to Z. This CRM is free, which makes it a must for marketers looking for a complete and easy-going system at the same time. Through its dashboards, you can track all the valuable information you need to manage at any time, such as:

  • Company and contact profiles.
  • Email and customer tracking.
  • Customer service via live chats/bots.
  • Full sales performance reports.
  • Team productivity reports.
  • Automated lead guidance for advancing to the next stage fast and efficiently.

HubSpot CRM offers multiple integrations to some of the most important platforms, like Salesforce, Shopify, and Zapier.

9. Drift

The current digital marketing scenario would not be the same without instant messaging. Drift brings to your company personalized smart chatbots to interact with your leads in real-time, 24/7.

It allows you to accelerate your sales funnel by generating more qualified leads and booking meetings with prospects. Nevertheless, it is not a typical chatbox as it even identifies the new visitors by their online behavior and referring URLs.

10. Lead Forensics

As your business starts growing, it will be necessary to integrate a powerful tool for lead tracking and nurturing like Lead Forensics. This system can identify your anonymous leads by business name and other demographics.

It will save you a lot of time and effort by directing your strategy to the top leads, ensuring the best conversion rate possible. Its analytics will track the entire lead generation process from the first digital point interaction to the closing sale.

11. Zoom

This tool provides you with the best digital technology to host impressive video conferences for lead nurturing. You can use Zoom ultra HD technology to engage most leads through webinars and any digital meeting intended to solve their questions and let them know more about your company.

Check out this list of B2B lead generation tools to choose the right ones for your plan. All of them are extremely useful for high-quality content creation and lead-interaction developing and strengthening during the whole process.

Technology is here to serve your brand, so invest wisely and always track your results to make any adjustments if necessary.

Originally published October 31, 2019, updated March 13, 2020.

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