The ever-changing digital environment is continuously demanding new types of content to deliver powerful messages to your target audience. One of the most sought-after formats is video content, one of the most profitable ways to engage with your audience these days. Additionally, a PPC video campaign yields even better results than a text-only advertising plan.
Video is the most appealing content format you can offer to your consumers. According to Statista, 11.8% of the worldwide audience watches 4 to 7 hours of video per week, and 8.7% of them enjoys over 10 hours of video content during that same period. Furthermore, video digital viewers in the US will reach 232 million by 2020.
Video Ads and Inbound Marketing: a winning formula
Video ads have evolved as a marketing tool during the last years. The main characteristics of video content are a text-based ad, as words are essential to send a message to your future clients. However, video content gets your audience’s attention at first sight by telling them an engaging story full of color, music, and emotion in just a few seconds.
A 60-second video ad could generate more leads than thousands of words: video ads on landing pages increase conversions by 86%, and this is just one example.
Branded video sharing has increased by 99% on YouTube and 258% on Facebook from 2016 to 2017. It is estimated that people watch around 100 million hours of video on Facebook every day. On the other hand, tweets featuring videos are shared six more times. Big companies have paid attention to these figures to launch top-notch Inbound Marketing campaigns on social media, thus increasing their ratio conversions.
Moreover, an educational video ad campaign is a great way to attract leads by giving them the relevant information they need before buying your product or hiring your service. So use this opportunity to instruct your users and get them to know your company’s vision and goals while inviting them to explore your offer.
So, how can you start a Video Ads and Inbound Marketing strategy today?
Since this is your audience’s favorite format, start creating Inbound Marketing campaigns based on engaging videos to attract users looking for answers to their multiple needs during every stage of the funnel. To maximize the output, pay attention to these tips:
Video advertising must be part of your Inbound Marketing plan because of the way it engages with the audience, attracts leads and increases your conversion rate. So, design a strategy based on quality optimization, compelling storytelling and the right use of selected keywords to get the best results possible.
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