Let us dive into Google Analytics fundamentals. From account structure, how to use properties and views, to how to set up and take advantage of goals that match your marketing objectives.
We will also cover the most valuable reports, and you will understand how to interpret them and use them to improve your website and bring value to both your visitors and your business.
Whether you are a business owner or CEO trying to understand the basics of web analytics, or a marketing professional looking for better ways to increase web traffic and engagement, this webinar will help you to get started with this powerful tool.
Managing Partner, Boundify
Emilio is a data-driven B2B marketing specialist focused on lead generation as well as a certified PPC and inbound marketing professional.
As founder and managing partner at Boundify, Emilio works with marketing managers and executives of B2B companies who need faster growth but are frustrated by unprofitable digital marketing efforts that no longer work.