Learn from the best in the B2B marketing industry. Demand and lead generation, inbound marketing, and sales enablement insights for B2B marketing professionals.
hosted by Emilio Garcia
Think of your landing pages as digital sales reps who are gathering information about potential customers.
The great thing about these digital sales reps is that they work 24 hours a day, 7 days a week. At the same time, by gathering information about your website visitors, you can build relationships with your leads so that your real sales reps can focus on the most qualified contacts.
During this Boundify webinar, you’ll learn all about landing pages for B2B companies: when to use them, how to make them, and some tips and tricks for optimizing them for continued success.
Guest: Stefano Gasbarrino
During this talk, you will be able to leave with actionable steps to segment, nurture, and build scalable processes through marketing automation.
We will talk about best practices and develop a strategy to increase lifetime value and decrease the cost of acquisition for your company.
Guest: Tim Lowry
Keyword research is one of the foundational blocks of any SEO strategy. A site's success can hinge on the quality of the keyword research and knowing how to build a relevant, winnable strategy from them.
In this workshop, you'll learn how to find the right keywords, how to understand the intent, and how to build a content funnel from your target keywords.
Guest: Laura MacPherson
Tooting your own horn only goes so far. Customer stories provide third-party evidence that your business can deliver what it promises.
Results-focused customer stories show prospects what companies like theirs are accomplishing using your products or services. They make the job of your sales team easier since they illustrate why choosing your company is a smart decision.
But writing customer stories that sell is both an art and a science. This webinar will help you master the combination to create more effective stories.
Hosted by: Emilio Garcia
Let us dive into Google Analytics fundamentals. From account structure, how to use properties and views, to how to set up and take advantage of goals that match your marketing objectives.
We will also cover the most valuable reports, and you will understand how to interpret them and use them to improve your website and bring value to both your visitors and your business.
Whether you are a business owner or CEO trying to understand the basics of web analytics, or a marketing professional looking for better ways to increase web traffic and engagement, this webinar will help you to get started with this powerful tool.
Hosted by: Emilio Garcia
During this webinar we will introduce the HubSpot CMS to marketing professionals.
We’ll cover the fundamentals of the CMS, content creation, asset management, SEO, and analytics.
To better take advantage of this session, you must have HubSpot CMS or Marketing Hub Professional or Enterprise.