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Webinars

Learn from the best in the B2B marketing industry. Lead generation, inbound marketing, and sales enablement insights for marketing professionals.

Upcoming Webinars

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July 23, 2020

Increase Value and Reduce Cost Through Marketing Automation

Guest: Stefano Gasbarrino

Hosted by: Emilio Garcia

During this talk, you will be able to leave with actionable steps to segment, nurture, and build scalable processes through marketing automation.

We will talk about best practices and develop a strategy to increase lifetime value and decrease the cost of acquisition for your company.

Register Now
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On-demand

How to Create a Winning Keyword Strategy

Guest: Tim Lowry

Hosted by: Emilio Garcia

Keyword research is one of the foundational blocks of any SEO strategy. A site's success can hinge on the quality of the keyword research and knowing how to build a relevant, winnable strategy from them.

In this workshop, you'll learn how to find the right keywords, how to understand the intent, and how to build a content funnel from your target keywords.

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On-demand

Customer Stories that Sell

Guest: Laura MacPherson

Hosted by: Emilio Garcia

Tooting your own horn only goes so far. Customer stories provide third-party evidence that your business can deliver what it promises.

Results-focused customer stories show prospects what companies like theirs are accomplishing using your products or services. They make the job of your sales team easier since they illustrate why choosing your company is a smart decision.

But writing customer stories that sell is both an art and a science. This webinar will help you master the combination to create more effective stories.

Register Now
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On-demand

Google Analytics - What you Need to Know

Hosted by: Emilio Garcia

Let us dive into Google Analytics fundamentals. From account structure, how to use properties and views, to how to set up and take advantage of goals that match your marketing objectives.

We will also cover the most valuable reports, and you will understand how to interpret them and use them to improve your website and bring value to both your visitors and your business.

Whether you are a business owner or CEO trying to understand the basics of web analytics, or a marketing professional looking for better ways to increase web traffic and engagement, this webinar will help you to get started with this powerful tool.

Register Now
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On-demand

HubSpot CMS for Marketers

Hosted by: Emilio Garcia

During this webinar we will introduce the HubSpot CMS to marketing professionals.

We’ll cover the fundamentals of the CMS, content creation, asset management, SEO, and analytics.

To better take advantage of this session, you must have HubSpot CMS or Marketing Hub Professional or Enterprise.

Register Now
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