ROAS Calculator

What Is Your Return on Ad Spend?

Calculate the return on investment you could experience from digital advertising.

Return on Ad Spend

Is Paid Media Worth It?

Paying for clicks to your website is a risk. Who knows if it'll pay off? It can feel like buying a lottery ticket. But it doesn’t have to. Plan for ad spend success by estimating a few key metrics. Don't gamble with your business. Know what kind of ROI you can expect.

Return on Ad Spend Calculator

How much do you spend a month on digital ads?

If you don't spend on ads now, test out a number; 10% of your total marketing budget is a good place to start.

Once you've entered all other metrics, return to the budget to see how it affects your profit.

How much are you willing to pay for a click?

Depending on the ad network and audience, B2B marketers can expect the cost-per-click to range from $5 to $10 or more.

You can use the Google Ads Keyword Planner for help in estimating your CPC for search ads.

How often does a visitor convert into a lead on your website?

On average, how valuable is a single customer

For many companies this number may vary or increase over time. Test different options, such as a new customer vs. the lifetime value of a customer.

What percentage of your leads turn into Customers?

This is crtical to monitor. Talk to sales and make sure the leads you deliver are top notch.

Increasing lead to customer rate can drastically improve the ROI of your ads.


		

Results

Number of Clicks

Number of Leads

Cost per Lead

Value of a Lead

Expected Revenue

Return on Ad Spend %

Let’s Write Your Story

Ready to take your company to the next level?