What Is Your Return on Ad Spend?

How much do you spend a month on digital ads?

If you don't spend on ads now, test out a number; 10% of your total marketing budget is a good place to start.

Once you've entered all other metrics, return to the budget to see how it affects your profit.

How much are you willing to pay for a click?

Depending on the ad network and audience, B2B marketers can expect the cost-per-click to range from $5 to $10 or more.

You can use the Google Ads Keyword Planner for help in estimating your CPC for search ads.

How often does a visitor convert into a lead on your website?

On average, how valuable is a single customer

For many companies this number may vary or increase over time. Test different options, such as a new customer vs. the lifetime value of a customer.

What percentage of your leads turn into Customers?

This is crtical to monitor. Talk to sales and make sure the leads you deliver are top notch.

Increasing lead to customer rate can drastically improve the ROI of your ads.