Discover how leveraging Hubspot's Content Hub can transform B2B marketing strategies and drive business growth.
What is Hubspot Content Hub?
Hubspot's Content Hub is an AI-powered, All-In-One content marketing software that helps marketers create and manage content designed for every step in the customer journey.
We all know that content has greatly evolved from just lead generation. Marketers today need to create more content than ever before, ensure that it is highly specific and tailored to each point in the buying journey, and distribute it among a multitude of channels.
That's where all-in-one content management platforms, like Content Hub, can streamline the process and give you some of your precious time back. So, let's get into it!
Implications for B2B Marketers
The beauty of an all-in-one content marketing software is just that: it's all in one. With the need for creating high-quality content has come a wealth of platforms to help us do so, as well as the addition of AI in those platforms to take some of the work off our plate. But if there's one thing we've learned about AI, it's that it takes some training before it can actually become a meaningful assistant to your work.
Creating Content
Content Hub includes features that help marketers create personalized content, such as:
Maintain Brand Voice with AI-Generated Content
With Content Hub, you can input your existing content to define your brand voice. The AI-powered assistant will analyze it and generate a summary that captures your unique style and tone. Once your brand voice is set up, generating content in your brand voice becomes much more consistent and trustworthy, speeding up your content creation and editing time.
AI Blog Writer
You can create a new blog post by providing the AI content assistant with a prompt or topic, and the software will generate a high-performing topic and outline and do the initial research and writing for you.
Lead Capture that is Automatically Synced to Your CMS
Any Lead Capture forms or call-to-action links included in your content will automatically funnel your data into your CRM, where your teams can access it and leverage it to power and tailor future campaigns.
Content Remix
We've already said it - making high-quality content takes time and effort but is worth it in the long run. Repurpose that content and make it work harder for you. HubSpot's content remix feature reworks your existing content for various channels such as social media, blogs, images, and marketing emails, creating unified brand messaging.
Managing Content
The Content Hub also includes features that help marketers manage their content, such as:
Video & Podcast Hosting
With the video and podcast hosting feature, you can now record and embed videos and podcast content across your website, marketing emails, and social media channels all in one place 👌. The tool also has built-in reporting to help you understand the impact of each video you produce.
Analytics & Reporting
With analytics and reporting built into the content software, you can make HubSpot your source of truth for all your data. Instead of comparing reports from each platform, you can connect your CRM data to your marketing, sales, and service data and integrate data from your existing business apps to HubSpot to unite it all under one roof.
A/B Testing
The A/B testing feature allows you to test two page versions at the same URL to see which one performs better. Half of your visitors will see one version of the page, while the other half will see the alternate version. You can compare each version's performance and then set the winning variation as the only live version of the page and revert the other variation to draft.
Content Embed
Content Embeds allows you to create and customize your content in HubSpot and integrate it directly into your WordPress site without coding or design expertise.
Put Your Content to Work
I hope this brief overview of Hubspot's Content Hub features has helped show you the possibilities of streamlining your work and maximizing your content's potential through an all-in-one hosting platform. While Hubspot Content Hub may not be the best fit for every B2B marketer, the opportunities available for those already utilizing Hubspot as their CRM are substantial.
If you'd like further insights into Hubspot features, consider listening to our most recent webinar - Keeping Your Database Spotless with HubSpot and CRM Property Management.
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