Demand Gen Studio Guest: Brittany Carter, KOPIS

In the world of B2B marketing, navigating through the evolving landscape can often feel like uncharted territory. Howeve …

Read Story

2 min read
Jul 15, 2024

From Chatbot to Content Hero: Training ChatGPT for Content Marketing

Discover how to leverage ChatGPT as a content marketing tool and some tips and tricks to stay on brand.

Read Story

4 min read
Jun 3, 2024

Unveiling the Implications of Content Hub for B2B Marketers

Discover how leveraging Hubspot's Content Hub can transform B2B marketing strategies and drive business growth.

Read Story

3 min read
May 1, 2024

Paid Search Campaign Types that Every B2B Marketer Need to Know

The ultimate goal of business-to-business marketing is to convert other businesses into your customers. Generally, paid …

Read Story

5 min read
Mar 25, 2022

LinkedIn Ads Essentials for B2B Marketers

Finding the right audience for all your online marketing endeavors is essential for a business-to-business brand. Otherw …

Read Story

10 min read
Jan 10, 2022

Why CRM Implementations Fail

Did you know, up to 50% of CRM implementation projects fail? That’s a staggering number for an initiative where you migh …

Read Story

11 min read
Dec 16, 2021

Marketing Budgeting: How to Justify Your Budget

Researching and setting a marketing budget can be one of the most challenging parts of a marketing campaign. Your busine …

Read Story

4 min read
Oct 28, 2021