B2B vs B2C Marketing, Measuring ROI, & More with Harrison Han

In our most recent podcast episode of Demand Gen Studio, we had the privilege of delving into the experiences and insigh …

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3 min read
Aug 12, 2024

Demand Gen Studio Guest: Britany Carter, KOPIS

In the world of B2B marketing, navigating through the evolving landscape can often feel like uncharted territory. Howeve …

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2 min read
Jul 15, 2024

From Chatbot to Content Hero: Training ChatGPT for Content Marketing

Discover how to leverage ChatGPT as a content marketing tool and some tips and tricks to stay on brand.

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5 min read
Jun 3, 2024

Unveiling the Implications of Content Hub for B2B Marketers

Discover how leveraging Hubspot's Content Hub can transform B2B marketing strategies and drive business growth.

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3 min read
May 1, 2024

Paid Search Campaign Types that Every B2B Marketer Need to Know

The ultimate goal of business-to-business marketing is to convert other businesses into your customers. Generally, paid …

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5 min read
Mar 25, 2022

LinkedIn Ads Essentials for B2B Marketers

Finding the right audience for all your online marketing endeavors is essential for a business-to-business brand. Otherw …

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10 min read
Jan 10, 2022

Why CRM Implementations Fail

Did you know, up to 50% of CRM implementation projects fail? That’s a staggering number for an initiative where you migh …

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11 min read
Dec 16, 2021

Marketing Budgeting: How to Justify Your Budget

Researching and setting a marketing budget can be one of the most challenging parts of a marketing campaign. Your busine …

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4 min read
Oct 28, 2021