Control 2000 is a company focused on the administrative, accounting, and tax software market. They offer multiple products that support all company sizes.
Control 2000 had a Google Ads Search campaign running for a few years already. They focused on people looking for accounting and tax software in Mexico.
While the campaign drove traffic to their website, without a defined strategy and defined KPIs, they had no clear idea of the performance and, therefore, no clear path to improvement.
As soon as we started working on the account, we defined a strategy and goals based on its budget.
We reviewed and implemented proper web analytics to track engagement and conversion performance.
We restructure the campaign to focus on the audience and keywords relevant to Control 2000 and improve conversions.
With proper web analytics and tracking of valuable conversions like forms and live chat conversations, Control 2000 finally saw an increment in their qualified traffic from paid search. It translated into more and better leads and sales opportunities to grow the business.
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