Outsourcing and Offshoring Consulting

Leading Contact Center Service Company Boosts Conversion Rates Through Paid Media

Boundify partnered with MDY BPO Contact Center, a leading provider of contact center solutions, to enhance their presence and performance through paid media. Our approach targeted the regions of Mexico, South America, and the United States, leveraging a variety of advertising platforms to maximize results.

The Results

Our Impact in Figures


Conversion Rate

A 40% increase was observed in the conversion rate.


Qualified Leads

A 35% increase in qualified leads was achieved.


Cost / Conversion

A 25% reduction in cost per conversion was accomplished.

The Challenge

MDY BPO faced the challenge of increasing their visibility and attracting more clients in a highly competitive market. They needed to enhance their online presence and ensure that their advertising campaigns were both effective and cost-efficient.

The Goals

Boundify closely collaborated with MDY's team to comprehend their needs and objectives:

  1. Enhance MDY BPO's visibility on search engines and advertising platforms.
  2. Generate qualified leads through paid media campaigns.
  3. Optimize campaign performance to enhance conversion rates.
  4. Position MDY BPO as a premier provider of contact center solutions.
  5. Optimize advertising investment to maximize return on investment (ROI).

Our Solution

Boundify executed a comprehensive paid media strategy to assist MDY BPO in achieving its objectives:

  • Strategy: We devised and managed Search, Display, YouTube, and Remarketing campaigns on Google Ads.
  • Custom Landing Pages: Tailored landing pages were crafted for each service and geographical location and optimized for conversion.
  • Web Analytics and Conversion Tracking: Web analytics were implemented, and conversion tracking was configured for forms and phone calls.
  • Audience and Keyword Research: Extensive research was conducted to define Ideal Customer Profiles (ICPs) and buyer personas, as well as keyword and relevant audience research.
  • Ad Creative Development: Ad copy, extensions, and image and video editing were conducted for advertising campaigns.
  • Conversion Rate Optimization: A/B testing and experiments were conducted to optimize landing pages and enhance ad performance.


MDY BPO Contact Center is a premier provider of contact center services, delivering top-tier solutions enabling businesses to enhance customer service and operational efficiency.

With a robust presence in Mexico, South America, and the United States, MDY BPO is committed to delivering customer service, technical support, sales, collections, and back-office services to companies across various sectors.

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“Thanks to Boundify, we enhanced our market visibility, bolstered our presence, and achieved tangible, measurable results. I highly recommend their services to any company aiming to maximize performance in paid media.”
Carlos Maldonado

Marketing Manager, MDY BPO

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