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Renewables & Environment

Solar Energy Company Elevated Engagement and Conversions Through Paid Media

We embarked on a transformative collaboration with Umbral Energia to enhance their digital presence and optimize their marketing strategy. Throughout our partnership, we worked closely to revolutionize their online approach and achieve substantial results.

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The Results

Our Impact in Figures

67%

Traffic

We achieved a 67% increase in monthly traffic.

5X

Clicks / Month

The monthly clicks experienced a fivefold increase.

25%

Qualified Leads

Umbral successfully increased the number of qualified leads by 25%

The Challenge

Umbral encountered the challenge of modernizing its online presence and appealing to an increasingly energy-efficient-conscious audience.

Despite being leaders in energy-saving solutions, their outdated website and initial digital strategies were not achieving the desired impact in terms of traffic and conversions.

The Goals

  • Landing Page Development: Revamping pages to be more appealing, intuitive, and conversion-focused
  • Google and Facebook Ads Campaigns: Crafting advertising strategies to boost traffic and visibility on key platforms
  • Campaign Optimization: Enhancing efficiency by reducing cost per click and increasing conversion rates
  • Leadership Positioning: Strengthening Umbral's undisputed leadership in energy-saving and solar solutions in Mexico

Our Solution

  • Landing Pages: We developed new, modern, and intuitive landing pages with a user-centric approach and a focus on conversion.
  • Configured and Optimized Ad Campaigns: We designed effective advertising strategies on Google Ads and Facebook Ads, maximizing visibility and audience engagement.
  • Continuous Analysis and Optimization: We implemented an approach of constant monitoring of key metrics, continuously optimizing campaigns to ensure sustainable results.

About Umbral

Umbral Energía, a leading Mexican company in the energy sector, stands out as the primary provider of 100% solar electricity, offering consistently the most competitive energy in the market.

Their philosophy focuses on delivering innovative energy solutions that are not only environmentally friendly but also accessible to everyone.

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“They have done an excellent job aligning the implementation phases with my company's strategy, enhancing our understanding of the market without wasting valuable resources that could have diminished the impact. The human touch and extensive knowledge in digital marketing make Boundify one of the top choices for forming a growth-oriented alliance.”
eduardo-almaraz-headshot
Eduardo Almaraz

CEO, Umbral Energia

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