Our Solution
As soon as we started to work, we focused on defining success for Audioweb. Agreed on what conversion meant and tracked actual performance to get a clear understanding of the baseline.
We then defined the services and audiences they wanted to reach, and with the help of their marketing team, established specific offers to implement in the form of landing pages as well as text ads.
Then we went into the methodical process of testing ideas, understanding based on feedback from marketing, and eventually from the sales team what was defined as qualified traffic leads and sales opportunities.
Along the way, we tested and implemented paid search practices like Single Keywords Ad Groups (SKAGs), we use demographics and audiences to be more relevant to searchers and conversion rate optimization techniques to improve conversion rates.
