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Real Estate Company Achieved a 170% Surge in Prospects Through Demand Gen Strategy

Colliers Mexico tackled the challenge of enhancing its presence and generating effective demand. In collaboration with Boundify, they delved into innovative strategies to capture and expedite demand.

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The Results

Our Impact in Figures

170%

Leads

Through demand generation strategies, Colliers secured a 170% increase in prospects.

-30%

Acquisition Cost

We managed to decrease the acquisition cost by 30%.

45%

ROI

There was a 45% increase in the return on investment observed.

The Challenge

Colliers aimed to generate increased demand from potential clients interested in leasing or purchasing commercial properties. However, they relied mainly on referrals and lacked a robust digital strategy to attract new leads.

There was a need to enhance the acquisition of high-quality potential clients and reduce the cost per lead.

The Goals

Our objectives closely aligned with the goals of Colliers:

  1. Identifying and attracting the key audience through ICP and Buyer Persona research.
  2. Optimizing advertising campaigns on Google Ads, LinkedIn Ads, and Facebook Ads
  3. Enhancing the conversion rate through experiments and A/B testing.
  4. Implementing web analytics and integration with HubSpot CRM for accurate attribution of leads and revenue.

Our Solution

We implemented a comprehensive demand generation strategy utilizing paid advertising across multiple channels.

Research and Planning

  • Mapping the buyer persona and customer journey.
  • Investigating competitive keywords.
  • Analyzing the historical performance of campaigns.

Tactical Execution

  • Managing campaigns on Google Ads, Facebook Ads, and LinkedIn Ads.
  • Creating optimized ads.
  • Developing conversion-oriented landing pages.
  • Tracking and attributing leads and revenue with HubSpot.
  • Generating valuable content for the blog.

Continuous Optimization

  • A/B testing of creative elements and landing pages.
  • Improving audience segmentation and targeting.
  • Constantly monitoring performance and making adjustments to the strategy.

About Colliers

Colliers provides comprehensive real estate solutions to tenants, property owners, and investors nationwide.

With offices in Mexico City, Monterrey, and other key cities, the company offers expert guidance in leasing, sales, valuation, property management, and corporate projects.

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“Collaborating with Boundify has been a key factor in achieving and surpassing our demand generation goals, solidifying Colliers as a benchmark in the competitive real estate sector.”
lisset-garcia
Lisset Garcia

Marketing Manager, Colliers

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