DigiPart offers custom machine parts across the US. Their convenient three days lead time from specification to manufacturing, and free shipping makes them an ideal option for a business looking for custom parts in small quantities.
DigiPart wanted to harvest the current demand for custom machine parts across the US using Google Ads. For almost six months, they have tried different approaches to bring qualified traffic and generate leads.
With low conversion rates and no insight into what could be improved, they reach out to Boundify for a way to improve results.
As soon as we started to work, we focused on defining success for DigiPart. Agreed on what conversion meant and tracked actual performance based on it to get a clear understanding of the baseline.
Along the way, we tested and implemented paid search practices like Single Keywords Ad Groups (SKAGs), the use of demographics and audiences to be more relevant to searchers and conversion rate optimization techniques to improve conversion rates.
With proper web analytics and tracking of valuable conversions like forms, phone calls, and live chat conversations, DigiPart saw a steady improvement in the results of their paid search efforts in just a few months.
It translated into more and better leads and sales opportunities to grow the business.
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