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B2B eCommerce Company Gets 8X More Leads | Google Ads

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Background

DigiPart offers custom machine parts across the US. Their convenient three days lead time from specification to manufacturing, and free shipping makes them an ideal option for a business looking for custom parts in small quantities.

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The Challenge

DigiPart wanted to harvest the current demand for custom machine parts across the US using Google Ads. For almost six months, they have tried different approaches to bring qualified traffic and generate leads.

With low conversion rates and no insight into what could be improved, they reach out to Boundify for a way to improve results.

The Goal

  • Bring qualified traffic
  • Generate marketing qualified leads
  • Improve conversion rates
  • reduce cost per lead
  • Translate investment into additional revenue

Our Solution

As soon as we started to work, we focused on defining success for DigiPart. Agreed on what conversion meant and tracked actual performance based on it to get a clear understanding of the baseline.

Along the way, we tested and implemented paid search practices like Single Keywords Ad Groups (SKAGs), the use of demographics and audiences to be more relevant to searchers and conversion rate optimization techniques to improve conversion rates.

The Results

With proper web analytics and tracking of valuable conversions like forms, phone calls, and live chat conversations, DigiPart saw a steady improvement in the results of their paid search efforts in just a few months.

It translated into more and better leads and sales opportunities to grow the business.

Conversion Rate
Increase in ROI
Increase in Click Through Rate
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Boundify is a great company! They helped me establish a PPC campaign for a business startup and are currently helping me refine and improve a very large Google Ads account for another business. They are very knowledgeable, great to work with, and professional.

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Dan Frist
Owner, DigiPart

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