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Professional Services & Economic Development

Economic Development Organization Increased Website Traffic by 20% and Improved Attribution with a Demand Generation Strategy

Boundify helped Greenville Chamber grow digital visibility and memberships with a data-driven demand generation strategy using analytics, Google Ads, and LinkedIn Ads.

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The Results

Our Impact in Figures

+20%

Web Traffic

Increase in website traffic from paid channels 

-30%

Acquisition Cost

We managed to decrease the acquisition cost by 30%.

25%

ROI

There was a 25% increase in the return on investment observed.

The Challenge

Before working with Boundify, Greenville Chamber faced key limitations in its digital marketing strategy.

They lacked a structured analytics framework, making it difficult to:

  • Understand user behavior on the website
  • Identify which channels generated qualified leads
  • Measure campaign effectiveness

Additionally, the organization had no active paid media strategy, limiting its visibility among businesses searching for networking opportunities, memberships, and economic development resources.

 

The Goals

To address these challenges, the main objectives were:

  • Implement comprehensive analytics tracking
  • Establish conversion tracking for key actions
  • Generate qualified traffic through paid campaigns
  • Reach business leaders and decision-makers
  • Build a measurable and scalable marketing framework

Our Solution

At Boundify, we implemented a data-driven demand generation strategy focused on attracting qualified audiences and measuring performance across channels.

Advanced analytics implementation

We configured Google Analytics and conversion tracking to measure:

  • Contact form submissions
  • Program registrations
  • Membership inquiries

Providing full visibility into user behavior.

Google Ads strategy

We launched search campaigns targeting:

  • Business networking
  • Chamber memberships
  • Economic development

Capturing high-intent traffic.

LinkedIn Ads campaigns

We developed campaigns targeting:

  • Executives
  • Business owners
  • Decision-makers

Expanding reach among key audiences.

Scalable marketing framework

We built a foundation to:

  • Measure performance
  • Optimize campaigns continuously
  • Scale future marketing efforts

About Greenville Chamber of Commerce

Greenville Chamber is an organization focused on economic development and business growth in the Greenville region of the United States. Its mission is to support local businesses through programs, networking opportunities, and strategic partnerships.

Through its initiatives, it connects companies, leaders, and decision-makers to drive regional economic growth.

 

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“The Boundify team was extremely knowledgeable and helpful. The team had excellent project management skills and communicated effectively throughout the engagement”
greenville-chamber-logo

Megan Campbell

VP, Marketing & Communications

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