Forklift Sales and Rental Company Generated Over 3,500 Conversions with a Conversion-Focused Google Ads Strategy

To address these challenges, we defined three key goals:

1. Generate qualified leads nationwide
Through campaigns targeting high-intent search users.

2. Improve paid traffic conversion rates
By developing optimized landing pages for each brand and location.

3. Accurately measure campaign performance
Using advanced analytics and call tracking.

We designed and implemented a conversion-focused paid media strategy, combining technology, ongoing optimization, and data-driven insights.

Search-driven Google Ads strategy

We created and managed Google Search campaigns targeting users actively searching for forklift rentals or purchases.

Campaigns were segmented by:

• Forklift brand
• Geographic location
• Search intent

This allowed us to attract highly qualified traffic from multiple cities across the country.

Display and remarketing campaigns

To support the strategy, we implemented display and remarketing campaigns designed to:

• Maintain brand visibility
• Re-engage interested visitors
• Increase the likelihood of conversion

Conversion-optimized landing pages

We designed and optimized landing pages tailored by brand and city, helping improve the user experience and increase lead generation.

Each landing page was optimized for:

• Clear value proposition
• Simple lead forms
• Strong calls to action
• Mobile performance

Advanced analytics implementation

To accurately measure campaign performance, we implemented:

• Google Ads conversion tracking
• Google Analytics integration
• Call tracking using CallTrackingMetrics

This allowed us to track and attribute phone calls as conversions, giving the marketing team full visibility into campaign performance.