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International Expansion & Advisory Services

International Advisory Firm Increased Demand Generation Performance with a Full-Funnel Strategy

Orbiss, a modern tax, accounting, and advisory firm for international companies entering the U.S., needed a scalable digital strategy to boost visibility and demand. Boundify delivered a multi-channel, full-funnel program using Google Ads, LinkedIn Ads, and advanced analytics to drive measurable growth.

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The Results

Our Impact in Action

+26%

Increase in Conversions

Drive by paid search campaigns monthly.

-52%

Coste Per Click

Continuos optimization led to a progressive reduction in CPC.

+65%

Clicks

 Driving a 20% increase in clicks.

The Challenge

Before partnering with Boundify, Orbiss was looking to establish a scalable digital marketing strategy capable of increasing visibility among international companies interested in expanding into the United States.

However, their digital efforts lacked a structured demand generation framework and the analytics infrastructure required to properly optimize campaigns and measure results.

Key challenges included:

  • No structured demand generation framework
  • Limited ability to capture high-intent traffic related to U.S. business expansion
  • Lack of full-funnel campaigns aligned with the buyer journey
  • Incomplete analytics and conversion tracking setup
  • Need for a scalable system that internal teams could independently manage post-launch

These limitations made it difficult to scale digital marketing efforts and clearly measure marketing’s impact on pipeline growth.

The Goals

The project focused on building a scalable demand generation foundation to help Orbiss attract international companies looking to expand into the United States.

Main goals included:

  • Implement a full-funnel demand generation strategy
  • Capture active demand through highly targeted search campaigns
  • Develop multilingual campaigns for international audiences
  • Implement advanced analytics and conversion tracking
  • Centralize measurement and attribution
  • Transfer campaign strategy and operational knowledge to internal teams

Our Solution

Boundify designed and implemented a complete demand generation engine focused on scalability, measurement, and operational independence.

Advanced analytics implementation

We configured comprehensive tracking for:

  • Key conversion actions
  • User behavior
  • Channel performance
  • Campaign attribution

This created a reliable optimization framework.

Google Ads strategy

We launched campaigns focused on capturing high-intent traffic:

  • Keywords related to international expansion and business services
  • Targeting across US and European markets
  • Campaigns in English and Spanish

Full-funnel LinkedIn Ads campaigns

We developed campaigns across multiple funnel stages:

  • Awareness
  • Consideration
  • Decision

Targeting business leaders and organizations expanding into the US market.

Demand generation framework

We structured a scalable strategy aligning:

  • Business goals
  • Targeting
  • Messaging
  • Buyer journey
  • Digital channels

Internal team enablement & handoff

A key objective was operational independence.

To achieve this, we provided:

  • Full campaign handoff
  • Strategy transfer
  • Training and documentation

Enabling the Orbiss team to manage and optimize campaigns independently.

About Orbiss

Orbiss is a modern tax, accounting, and advisory firm focused on helping international companies establish, operate, and scale successfully in the United States. The company provides strategic and operational support to organizations expanding into the U.S. market through specialized accounting, tax, payroll, and advisory services.

With multiple U.S. offices and a strong focus on international businesses, Orbiss combines technical expertise, automation, and a modern consulting approach to support clients throughout their expansion journey.

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“Working with Boundify helped us structure our digital campaigns and truly understand which efforts were generating business opportunities. Having visibility into both leads and phone calls made a big difference for our team.”
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Guadalupe Juárez

Montacargas M&H

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