Kenbay Manufacturing Company Modernizes Its Website with HubSpot CMS

KenBay’s website had been built more than 20 years ago and remained on a WordPress implementation that was no longer receiving the updates and maintenance needed to meet the company’s current needs.

Over time, the infrastructure had become a burden for the team. Maintaining the website required addressing security vulnerabilities, content updates had become increasingly difficult, and managing the hosting environment added another layer of complexity.

At the same time, rebuilding the website from scratch represented a significant investment for a small company.

KenBay needed a practical way to modernize its digital presence without taking on the cost and complexity of building an entirely new website on a separate platform.

The project focused on four key objectives:

Move the website to a modern, secure CMS.
Reduce the security risks and maintenance burden associated with the existing infrastructure.
Make it easier for KenBay’s team to manage and update website content.
Bring the website into the HubSpot ecosystem already supporting KenBay’s marketing and demand generation efforts.

The goal was not simply to give the website a new look. It was to create a digital foundation that could support KenBay as its business and marketing strategy continued to evolve.

From outdated infrastructure to a new digital foundation

Boundify approached the HubSpot migration as an opportunity to progressively rebuild KenBay’s website within a platform already supporting its marketing efforts.

Rather than simply moving the existing pages as they were, the project began with a review of the website’s structure and content to establish a clearer architecture aligned with KenBay’s current needs.

Reorganizing and rebuilding the website

Boundify reorganized the website structure, rebuilt existing pages, and developed new pages to better support KenBay’s current digital presence.

The work created a clearer content structure and navigation experience while establishing a more flexible foundation for future updates and expansion.

The result was more than a content migration: KenBay emerged with a renewed website built on a modern digital architecture.

Migrating to HubSpot CMS

Boundify rebuilt the website directly within HubSpot CMS, replacing the previous infrastructure with a managed platform integrated with the marketing tools KenBay was already using.

The migration reduced reliance on third-party plugins and components that required ongoing maintenance, simplifying the technical management of the website and providing an infrastructure better suited to KenBay’s current needs.

Connecting the website to the marketing strategy

KenBay was already using HubSpot for its demand generation efforts. Moving the website into the same ecosystem created a more direct connection between the company’s digital presence and its marketing activities.

This gives KenBay a website that can evolve alongside its marketing strategy while making it easier to support future content, analytics, conversion, and demand generation initiatives.

About KenBay

KenBay is a U.S.-based industrial manufacturing company specializing in waste management and compaction solutions.

Its flagship RotoPac™ system helps industrial businesses reduce the costs associated with waste handling, transportation, and disposal.

KenBay serves a range of industries, including manufacturing, aerospace, pharmaceuticals, food production, and other industrial operations that require efficient waste management solutions.

“Our website was over 20 years old and the software was completely outdated. Building a new website would have been too expensive for a small company like ours. Miranda suggested gradually moving the site to HubSpot, where we were already doing demand generation work. What I thought would take months was accomplished in weeks. We essentially have a brand-new website that’s much easier to update and ready to turn our traffic into leads.”