Emilio Garcia

Emilio Garcia

A data-driven B2B demand generation specialist and a certified inbound and paid media professional. Enthusiast of technology, business, digital marketing, and passionate about entrepreneurship. Father of two crazy boys that want to know it all.

Posts by Emilio Garcia

Paid Search Campaign Types that Every B2B Marketer Need to Know

The ultimate goal of business-to-business marketing is to convert other businesses into your customers. Generally, paid …

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5 min read
Mar 25, 2022

LinkedIn Ads Essentials for B2B Marketers

Finding the right audience for all your online marketing endeavors is essential for a business-to-business brand. Otherw …

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10 min read
Jan 10, 2022

Why CRM Implementations Fail

Did you know, up to 50% of CRM implementation projects fail? That’s a staggering number for an initiative where you migh …

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11 min read
Dec 16, 2021

What Is Demand Gen? The Value & Supply Chain Interpretation

Before the technological revolution of the late 20th century, businesses stored records and data in physical files, Rolo …

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7 min read
Nov 29, 2021

Marketing Budgeting: How to Justify Your Budget

Researching and setting a marketing budget can be one of the most challenging parts of a marketing campaign. Your busine …

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4 min read
Oct 28, 2021